Off Made Social Media 2.0 Car
Volkswagen is inviting its fans in the Netherlands to vote for their all-time favorite VW model and win the a one-off made social web 2.0 car as a reward.
View ArticleIs Today a Good Day for a Twitter Campaign?
New research on major retailers' use of social media and email marketing shows a significant disconnect between when brands conduct campaigns and when they receive the most engagement
View ArticleFacebook Calendar? Like!
Finally Facebook adds a calendar! Snappily dressed cat's not included….
View ArticleFacebook usernames – feel like a change?
Facebook lets Page admin's update their username – feel like a change?
View ArticleHave you got the time?
A few years on and we're still asking the question – when is the best time to send EDMs?
View ArticleThe 1st rule of community management: D-N-D
I think most of us realise that censoring negative feedback in social media is a big no-no, but it’s surprising how many get it so wrong…
View ArticleHitchhike with a Like
Ever wanted to virtually Hitchhike a ride across Europe in a 21st Century Beetle? Well now you can do it through this Facebook app.
View ArticleMyers-Briggs Samples Social Types
Which personality types are more likely to use what kinds of social media and how they are likely to use it?
View ArticleTwitter becoming the preferred social platform for alcohol brands
Twitter is making up ground as a preferred social platform for alcohol brands, thanks to an age-checking tool being tested by brands such as Coors Light.
View ArticleASB rules brands are responsible for all fan comments on Facebook
The industry watchdog Advertising Standards Bureau has ruled that it considers Facebook pages managed by brands to be a form of advertising, based on a ruling on a complaint against alcohol brand Diageo.
View ArticleFacebook to Introduce Audience Segmentation for Page Posts
Facebook are planning to allow pages to segment their followers by various criteria then communicate to that segmented audience with posts specifically written for them.
View ArticleNot on Facebook? Employers, Psychiatrists May Think You’re a Psychopath
There are more than 955 million Facebook users, and it could hurt you to not be one of them.
View ArticlePanic As ASB Rules Facebook Is Advertising
The Ad Standards Bureau rules Facebook Timelines, including content submitted by Fans, are a form of advertising and as such are subject to Australian advertising codes.
View ArticleHow to create great social content
There’s an old screenwriting phrase worth remembering when creating social content: Show don’t tell.
View ArticleUX in action // 5 Design Tricks Facebook Uses To Affect Your Privacy Decisions
Facebook demonstrate how a user’s actions can be influenced through some subtle changes in design and messaging.
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